SFGate September 7, 2012
Refinery 29 February 2012
The 6 Downright Dreamiest Florists in S.F.!
Refinery 29 December 2011
Now through December 24, Davis and local jeweler Jeanine Payer are launching a holiday "pop-up atelier" inside swoon-worthy Laurel Heights floral shop Birch. Not only will both ladies be spreading out goods from their current (and some past) collections, there will be special pricing for the holidays and one-of-a-kind samples that will be up for grabs. Pretty baubles, shoes, and flowers — who could ask for more?
Architectural Digest, November 2011
Power Play, Exquisite works of art and design achieve striking equilibrioum in a Bay Area residence by interior decorator Steven Volpe and architect Lewis Butler.
Elle Decore September 2011
birch arrangements are featured through out 2 separate layouts. The first is a feature on designer Steven Volpe's San Francisco apartment "Pure Form" and the second is "Group Dynamic" , Alexis and Trevor Traina's Pacific Heights home.
L.A. In Bloom July 26, 2011
San Francisco Chronicle June 19, 2011
Innovative florist Torryne Choate of Birch Anh-Minh Le, Special to The Chronicle
Style Me Pretty April 2011
San Francisco Wedding buy Lisa Lefkowitz
Refinery 29 April 2011
The Best Flower Shops to Get Your Green On.
Ovando, April 2011
San Francisco Magazine, April 2011
birch's flowers shown throughout "the New Alchemists", SOMA Incubator, Steven Volpe.
Elle Decor February/March 2011
birch provides the flowers for Elle Decor's first showhouse
High Gloss Magazine February/March 2011
birch is mention twice in the premier issue
Swanson Vineyards, Alexis' Blog January 2011
torryne choate, the flower whisperer
the knot, Spring/Summer 2011
See more photos of niki & ben's wedding on our events page
C Magazine November 2010
birch Pacific Heights—yellow roses wrapped in slate linen and ribbon
Standard Holiday Edition 2010
Perfectionist James Saavedra on : Tablescapes online edition, page 40
C Magazine, October 2010
Birch's paper flowers featured in Andy Spade's project for Alexsis Swanson Triana's Sip Shoppe
Swanson Vinyards, July 2010
Congratulations to Alexis on the new website! Check out Torryne in Peeps and Players.
San Francisco Magazine, July 2010
The Best of the (Brave New) Bay Area: Our 50 Top Picks from an implausibly bold 2010
C, May 2010
C, California Style's Grant Gibson includes birch in his rundown of San Francisco favorites.
C weddings, April 2010
Napa Valley Vineyard Romance, Claiborne Swanson and James Franks
Amy Atlas April, 2010
During our trip to California, we stopped in to visit Torryne Choate of Birch floral boutique in Hayes Valley, San Francisco. Torryne's beautiful boutique is filled with unique arrangements and the dramatic black store also boasts a wall of imported magazines. Here is a peek at the arrangements in Torryne's shop. It was so lovely that I had to share. Now if only you could smell how beautiful it is in there. If you're in the San Francisco area, this is a store not to be missed.
Dreamer After All April, 2010
Hello, I spent time at your wonderful store with my camera yesterday because I love the concept, and I have never seen a place like birch before. Thank you again for welcoming me on a rainy day, Kindest regards, Emma Rogels
Bridebound, March 25, 2010
Vendor Spotlight: Toryne Choate, Floral Designer
1stdibs, March 2010
Style Compass—Anne Getty : flowers by birch pages 6—11
Remodelista
Shopper's Diary: birch San Francisco
San Francisco Chronicle, January 2010
Year in review: Boutiques
Vogue.com, December 2009
Vogue, December 2009
ode to joy
SFiS, October 2009
second act: birch
The Green Art Project, October 2009
best store window
SFStation, Sept 2009
Birch, A Flower Design Shop Branches Out
Living the Dream, Sept 2009
birch hayes valley flower shop opens
Style Unveiled, August 2009
Niki & Ben's real wedding
7x7 San Francisco Facebook Ap, August 2009
birch is the only florist listed...
Real Simple Weddings, January 2009
Real Simple weddings book, has a spread featuring Viola and Phillip's wedding.
California Home and Design, December 15, 2008
A list of 10 favorite window displays in California
Elegant Bride, November 2008
just one look, featuring bride Katherine Grand-Jean with her fabulous dress and birch bouquet
San Francisco Chronicle, November 2008
Flowers for the article "Natural Appeal"
Fellow, October 2008
contributor, fellow, online magazine by james saavedra
California Home + Design, October 2008
featured by interior designer grant gibson in the PROfiles.
Allure, October 2008
Laura Cunningham, restaurant consultant: Heirloom roses "I buy flowers from birch in San Francisco when I entertain"
Brides Northern California, Fall/Winter 2008
Real Weddings— Viola Sutanto marries Phillip Ting. Bouquet and all floral designs by Torryne Choate of Birch.
Vogue August 2008
Green Acres article on Sloan Barnett by Hamish Bowles, photography by Francois Halard, fowers by Torryne Choate of birch.
domino April 2008
birch
"I so wish this was in NYC. Why don’t more florists have the confidence to tie a bunch of beautiful narcissi in black tissue with a black satin ribbon? The flowers smelled unbelievable—I wanted to strap them to my nose."
rita konig
SF Magazine December 2007
Future classic: an innovative black-on-black space peppered with bursts of colorful flowers in tones that seem amplified, they instantly transformed local perceptions of what a flower shop is. Inside, white rose petals seem as bright as snow, and the pink flowers on hawthorn branches look neon. The duo creates clean, modern, geometric arrangements in square white or black acrylic containers. In addition to blooms, or in place of them, Birch’s arrangements can include artichokes, umbrella ferns, or nosta (a shrub with leaves that feel like rubber). The shop also stocks French Lucite jewelry, Josh Jakus felt bags, and Ex Voto candles—all of which (after purchase) are wrapped in black tissue, placed in black bags, and tied in black ribbon adorned with a piece of birch bark.
InStyle Magazine February 2008
Nice Ice, Baby. Earrings of faceted Swarovski crystal and Lucite at Birch San Francisco
Food and Wine - october 2007 issue
Torryne Choate's flower stylings are displayed in Food and Wine's October 2007 issue.
online:
Cool E Chic Style Fashion Cronologia di vita con stile
April 2009
Frolic April 15, 2009
Another Shade of Grey April 2009
Set Design Thinking April 2009
Martha Stewart Brides Guide March 2009
Eastside Bride, March 2009
{grey} likes weddings
february 2009
SanFranciscoShop.com , Sacramento Street 2009
Everything Fabulous, February 2009
In the season of giving flowers I though I introduce you to another one of my favourites florists..birch!
Not Your Average Ordinary Monday, February 2, 2009
… I want to have parties that look like this at my home. You’re all invited.
Thoughtful Day Friday, January 30, 2009
Birch in San Francisco is beyond talented when it comes to putting together a gorgeous event. They get all of the little details right! Their use of color and shape is absolutely breathtaking.
Oh Happy Day Thursday, January 29, 2009
Flowers, Food, and Shoes, by event planner Jordan Ferny
The Peak of Chic, October 2008
Frolic! July 23, 2008
Another nice mention by Elseachelsea
FloraFlora April 2008
POW! flower in your face!
JaneQ May 2008
10 things that make me happy
Daily Candy
Sweetest Things, 2007.
Inspired by the Rolling Stones and music from the '70s, floral designer Torryne Choate painted Birch, her moody, artsy flower shop in Presidio Heights, black.
Green Wedding Shoes December 2008